Extending the Christmas cheer for one more day, our final festive study is here. This one speaks for itself - we asked 100 participants three questions: What are you most looking forward to this Christmas? What is your favourite Christmas memory? and For you, what is Christmas really about? Here…

For many Christmas cheer has become synonymous with having a few drinks. And then a few more. Whether you think that's a corruption of the original Christmas message or just a bit of hard-earned fun, it's an undeniable facet of the festive season. And after this year, we all deserve…

Bang! What's Christmas dinner without crackers? The joke-filled explosives are festive dining staples that have graced our tables since their invention in 1847. We wanted to find out the nation's cracker habits, so we surveyed 100 people from across the UK and these were our results. 11% of our participants…

Christmas presents - a source of delight or a consumerist nuisance? We tore back the wrapping paper by asking 100 people about their experiences of festive gift-giving, gift-receiving, and gift-re-gifting. Giving or Receiving? First we wanted to work out whether it really is better to give than receive. 69% of…

Next up in our 12 Studies of Christmas series - advent calendars. Invented by German Lutherans in the 19th Century, these festive staples have mutated from collections of Christmas pictures and the occasional chocolate into massive gift stockpiles, full of beauty products, toys and even yachts! We wanted to find…